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Conversational AI - The power small businesses are leaving behind

 

VoiceBot technologies are having a significant impact on our daily lives, yet many entrepreneurs still struggle to understand how it can benefit their businesses.

During his morning routine, Sid realizes that his sister Jackie's birthday is today. 

He continues to prepare his coffee while simultaneously saying out loud, "Alexa, find a bakery near Williamsburg that offers delivery." Alexa immediately complies, and Sid's swiftly moves on from his first conversation with A.I technologies - of the day. 

What we experience is an advancement in Conversational AI that society has not only accepted but welcomed into the most private aspect of our lives - our home. Yet, when it comes to our small business, we disassociate from such advancements and almost immediately assume products with AI implementations are generally unreachable and only exclusive to high-tech conglomerates like Google or VCs in Silicon Valley. 

We have used AI technologies to help us in many aspects of our everyday life, including finding information, sending/receiving emails, among other things. Yet as entrepreneurs and small business owners, we find ourselves stuck; and the area of business most affected by this seemingly archaic mentality is Conversations

'Hiring someone to make the calls, it's just not in the cards right now.' we tell ourselves and sure! We don't mind using platforms for automated emails to avoid wasting our time and efforts. However, we still act as our own customer service rep, our own executive assistant, and our own calendar.

Conversational AI software has improved drastically in the past decade, and we no longer have to be on the receiving end of these advancements. Now with VoiceBots, we have ways to improve our workforce, and soon understand how essential it is to start implementing it in our everyday business, not only to optimize the efficiency of our service but to fully automate aspects of our business that would otherwise require costly personnel.

VoiceBots have been in existence for as long as we can remember. Although you might not realize it, you probably have multiple interactions with Conversational AI on a weekly, if not daily, basis. When you call tech support and hear, "please tell me briefly what you're calling about, you can use sentences such as..." you are already part of the conversation - the AI conversation that is. 

However, your services don't have to be Customer Service oriented to use this technology. Many other industries are using voice technology in their business. Advanced fields such as medicine are using automated transcription to change the way doctors take notes, as well as Conversational AI to set up, confirm, or re-schedule appointments.

Although medicine seems like naturally the kind of place where to find these advancing technologies, the same type of usability can be applied to small businesses. VOIQ, for example, is a platform used to automate calling for Sales, Marketing, and Customer Support Stack. There is no need for advanced equipment, complex usability, or expensive software; this platform is very straightforward.

Let's say a business has created a Facebook Ad or perhaps a pop-up on their website; it requires that any user interested submits their phone number. VOIQ can be used to trigger a 'reaction' to this action taken on said site - the submission of the phone number. This trigger can be a call, and it can happen as immediately as the phone number is submitted, or it can also be scheduled according to business preference.

The call can be set up to have an automated voice message

"Thank you for signing up for next week's offsite Bootcamp."


It can also set up a simple conversation.

"Hi Julia, you've signed up to next week's offsite boot camp, we'd just like to confirm your assistance, will you be attending the event?"

Julia: "Yes"

"Great, Thank you! your attendance has now confirmed."


Or even a more complex conversation.

Julia has three different dates that she can attend the event. 

Let's pick up where Julia says yes to attending the event.

Voicebot: “Great! Which one will you like to attend? Here are your options: Friday, October 11th, Monday, October 14th, or Friday, October 18th.”


This conversation can go as long as it needs for this business to capture the necessary information, and the user will feel comfortable with the interaction because they showed interest in this event by signing up. A strong reason these kinds of platforms do not provide that invasive awkwardness a cold-call would.

VOIQ is the most customizable Conversational A.I software in the market. The messaging can be whatever the business wants; the flow of the conversation can be mapped however necessary, and even the language and accent of the VoiceBot can vary, this makes VOIQ software adaptable to almost any industry, any task, any conversation that needs to happen with the customer.

As a result, using Conversational A.I also give a positive perception of the business to peers and customers. If the majority of society is associating advanced technologies with highly advanced companies, then why wouldn't the same assumption apply for a small business? But the most crucial factor is the undeniable impact speech technologies are having on the structure of corporations. 

Richard Socher, the chief scientist at Salesforce made a similar point in an interview for the New York Times.  

“In large service organizations, with thousands of people, if you can automate 5 percent of password reset requests, it’s a big impact on that organization.”

Companies will continue to optimize Conversational A.I and improve an already highly advanced technology. Companies like VOIQ are focusing on user experience, making it more attainable to the general market, an attempt we cannot ignore. Our goal as business owners should always be to advance with technologies and not try to catch up to them.

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