At the heart of a successful call is the perfect script. No matter what you sell, your calls will be better structured, more effective and easier to improve if you use a consistent sales script. It doesn’t happen overnight, and requires focus and expertise to do it well.
At VOIQ, our campaign experts and intelligent call software constantly refine and optimize our client’s call messaging, so we know what a script should look like to qualify the most leads.
To give you an idea of what optimizing a phone script in real-time looks like, we’ll start with one of our B2B customers’ original script from their first lead gen call campaign, and some of our best tweaks that made their calls so successful.
The main goal of their campaign was to generate customer interest, collect contact details and offer a free sample.
After incorporating our optimizations into their original script, their conversion rate increased from 2% to 50% .
Lead Generation Campaign Script
Greeting. Hi [Lead Name], my name is [Agent Name] from [Company Name].
Are you calling direct lines or the company phone number? If it’s the latter, then you should adapt your greetingto the gatekeeper. Hi, this is [Agent Name] from [Company Name].May I please speak with [Lead Name]? Remember, the more charm you turn on for the gatekeeper, the more helpful they’ll be.
Q1. Did I catch you at an OK time?
Always be assertive, don’t leave the door open for the contact to slam it shut, especially in the first question of the conversation. Use your next question to push the conversation forward.
Q1. “Hi [Lead Name], I’m calling from[Company Name]. CONNECT WITH WHAT YOU HAD IN Q2:I'm sure you're busy and I want to respect your time, so I'll be brief.”
Q2.I’m sure you’re busy and I want to respect your time, so I’ll be brief. The reason for my call is this. The holiday season is approaching quickly. [Company Name] specializes in [product specification]. We can deliver [Product] to your clientsthroughout the United Stateswhether you have 1 or 1,000 recipients.Ordering with us it’s easy and stress-free.
Q3.Would you be interested in learning more about our [Product] corporate programs?
Make sure to state the reason you’re calling right off the bat to help secure the attention and buy-in of the lead.
Q2. “The holiday season is approaching quickly. [Company Name] specializes in [product specification]. We can deliver [Product] to your clients whether you have 1 or 1,000 recipients.END YOUR STATEMENT WITH WHAT YOU HAD IN Q3:Would you be interested in learning more about our [Product] corporate programs?
Not Interested (Q3)
Skip all those extra lines of information at the end of the script, and instead include them as part of the Frequently Asked Questions (FAQs) that can come up during the call.
Where do you deliver? We deliver throughout the US.
How the delivery process works? Ordering is easy….EXPLAIN THE PROCESS.
Q4. Thank you for your time. If you want to learn more about us, please visit us at www.company.com.