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Drive Customer Satisfaction With A Proactive Outbound Call Campaign

Posted by Margarita Yepes
on Apr 12, 2016 7:21:14 PM

You know that your customer should be your main focus and be the motivation behind every action you take. That is why proactive outbound call campaigns are one of the most important, if not the most important, campaigns you can run for your company.

Drive Customer Satisfaction With A Proactive Outbound Call Campaign

Proactive outbound campaigns are the constant nurturing of customers after a purchase, to ensure continued satisfaction, provide ongoing value, and prevent problems before they arise.

Proactive outbound outreach nurtures customer relationships and increases their satisfaction by giving them a better image of your brand. It’s also a brilliant way for you to thank them for their business, offer special deals based on their previous purchases or downloads, and find out if they have any questions.

We’ll go over the three main ways to use a call campaign in order to increase customer satisfaction... Instead of having a one-time buyer, create customers for life!
 

Call campaigns help build relationships

Building successful relationships with customers and keeping them happy requires frequent and thoughtful engagement. In order to retain and continuously satisfy your customers, make sure you are having high-touch interactions with them throughout each step in their buyer journey.

You can leverage a sales enablement call platform to help build these relationships for you, by using on-demand sales agents to continuously reach out to customers on a regular basis and instill a feeling of trust.

How?:

  • Surveying customers about their experience
  • Checking in casually to see how they’re doing
  • Asking for feedback or if any problems have arisen

If you personally keep in contact with them, they can purchase when the time is right and you are more likely to have a satisfied, happy customers. 



Proactive outreach detects problems before they start

The health of a business is directly tied to its ability to retain its customers and prevent churn. The longer you wait to address the needs of existing customers, the harder is getting them the value they expect from your company. 

Problems can be detected using any of the above methods, but typically surface during casual one-on-one conversations. With an outbound call campaign you’ll make sure you’re frequently and regularly keeping in contact with customers. The faster you know a customer is at risk, the faster you can take action to improve his experience.  

Using an an on-demand sales call platform allows you to proactively reach out to hundreds of customers in a matter of hours with satisfaction surveys, collecting useful information and general feedback.  This will help you address any potential issues head on and upgrade your company’s credibility.


Proactive campaigns give customers what they need when they need it

Using a call campaign for proactive outreach allows you to personalize your approach at each stage of the customer journey, providing customers with the content that speaks to their needs and answers their questions.

In the early stages of the customer journey, your call agents can implement promotions, free trials or upsell. Customers at later stages in the journey can benefit more from loyalty programs and product update notifications.

Not only will they feel confident and trusting of you for reaching out to them personally, they’ll feel happier knowing you’re giving them offers they need. It shows you care, and ultimately will increase the relationships you have with your customers.

Continued customer success comes from consistently communicating with your customers and making sure you can prevent problems before they start. Proactive call campaigns drive customer satisfaction and ensure that customers feel heard, are given necessary and valuable offers, and feel respected.



Are you ready to put insight into action and use proactive phone calls to drive your customers’ satisfaction sky-high? 

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Topics: Outbound Calling, Customer Success

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