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Human-like Conversational VoiceBots for calling: beyond Robocalls

Juliana Zuluaga

Robocalls are everywhere. Chances are you might be getting between 1-3 robocalls per day. It could be your pharmacy letting you know a prescription is ready or a straightforward telemarketing call.

Currently there’s a new player in the automated call market, the Conversational AI VoiceBot, wrongly dismissed as a robocall.

If you hadn’t heard about Conversational Voicebots you’re not alone; 99.9% of businesses are not even aware that an AI VoiceBot for calls is "a thing", because, as of eight months ago, it didn't exist.

A robocall is one uniform audio recording sent to 10,000+ recipients, allowing those recipients to listen to the recorded message and interact with the system by pressing keys. 



 A Conversational VoiceBot has a customized conversation with each of your prospects, can answer questions and carry out tasks for you. Just like an assistant or a rep, an AI VoiceBot will work to help you achieve your sales, customer support and marketing goals.



I’m setting the record straight. Here are three pretty big differences between a robocall and a VoiceBot:

 1. Two-way Conversations
Robocalls are usually one-way, a simple recording that delivers a message, prompting you to buy something, get a discount code, or make a call. Most Robocall systems are very rudimentary and don’t engage in a conversation flow. There is no intelligence to it, they won’t recognize simple responses (Yes/No) or even commands (“stop calling me”, “take me off your calling list”).

AI VoiceBots can ask your leads simple yes/no questions and answer back to them, based on their response. A VoiceBot feeds you data you can use to enrich your leads profiles, improve your audience segmentation and to properly qualify your target audience. Instead of pestering your prospects with information they’re not interested in, a VoiceBot can validate your prospects’ identity and deliver the message to the right person and the one that will most likely respond to your product/brand.

To give you one example, one of the largest catering marketplaces in the United States currently uses Conversational VoiceBots to call and ask thousands of restaurants if they cater.

Hi [John], do you cater? 
John: Yes. 
VoiceBot: Great, thank you!
John: No, we don’t.
VoiceBot: Alright. Thank you anyway.

With this simple call, they are able to improve their phone record integrity by 20% in 2 minutes and keep their supply-side listings/records up-to-date. The data is collected automatically in their CRM and the bad leads are sent back to the lead provider.


2. Personalized Calls
A Robocall has little to no personalization, most of these calls deliver one generic message with one voice and they are not customizable, as it would defeat the purpose of spreading a message to a high volume of people for a minimal cost. You might only hear your name if a robocall comes from an active account, like the ones you get from your pharmacy.

With a Conversational Voicebot you have the ability to customize your contacts’ data previously recorded in your CRM, use multiple voices or even clone your own voice. Aside from personalizing your message, you can also train your VoiceBot to sound human, to understand different responses to one question and even manage your everyday  tasks for you: schedule and remind your prospects of an event/meeting, engage in a conversation with your customers and provide basic customer support.

VoiceBot: Hi [Peter], I’m calling to remind you about your meeting with our Sales Director in one hour. Will you be able to attend?
Peter: No 
Voicebot: Would you like me to reschedule this meeting?
Peter: Sure
VoiceBot: Great! How about same time next Wednesday?
Peter: Yes, that works!
VoiceBot: Awesome! You will receive a calendar invitation shortly. Have a nice day.

3. Drip Email + Call Campaigns (Trigger calls in emails) 
The widespread use of CRMs has helped millions of business manage their marketing and sales tasks, allowing teams to launch outreach campaigns and to move prospects through pipelines as they get warmer and eventually become customers.

Robocalls cannot be integrated into CRM systems, these calls usually have no context and aren’t connected to other means of communication. They are cold calls for outbound campaigns typically a one-message for all.

VoiceBots work together with all your marketing efforts, removing the first barrier of having a cold call. You can trigger Voicebot calls directly from your CRM and include them in your drip email campaigns. As part of your outbound outreach you can trigger a call once a prospect opens an email, this way the call message is tied to the email content, and you’re reaching while your name is still fresh.  For inbound, you can trigger a call after a lead has downloaded an ebook or filled out a form in your site, ensuring your leads get your call when they’re at their highest level of intent.

Linda: Visits your website and clicks to Download an Ebook
→ As soon as she clicks, a VoiceBot call is triggered
VoiceBot: Hi [Linda], thanks for downloading our [Guide to Building VoiceBots for Sales Calls]. If you would like to speak to an expert, let me know and I can schedule one for you!


Robocalls are a call nuisance that often harm businesses and anger prospects. AI Voicebots on the other hand, integrate directly into your CRM, you can customize your messages and voices to make it relevant to your target prospects. Sales and Support teams can then use the data points captured in the calls to further personalize your customer’s journey.

Move past Robocalls, have a two-way, personalized conversation with your leads using AI VoiceBots
Click below to integrate VoiceBots into your HubSpot account for free.

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