VOIQ - Automate your Sales Calls

The Top 3 Challenges Affecting Buyer’s Purchasing Decisions in 2017

Posted by Margarita Yepes on Jun 7, 2017 8:30:00 AM

In the first part of our three part series we highlighted the top 3 sales prospecting challenges in 2017 revealed in the Richardson Selling Challenges research  and how to overcome them by improving collaboration between marketing and sales.

In this second part, we’ll go over the biggest challenges buyers face when making a purchasing decision

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Topics: Sales Development

The 3 Biggest Prospecting Challenges in 2017 - A Sales and Marketing Alignment

Posted by Margarita Yepes on Jun 1, 2017 10:45:22 AM

In this fast paced, modern business environment sellers are up against heavy competition, highly informed buyers, and prospects who are consistently exposed to solicitations from sellers.

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Topics: Sales Development

5 Ways Sales Prospecting Calls Amplify your Account Based Marketing (ABM) Strategy

Posted by Margarita Yepes on May 24, 2017 8:24:52 AM

Recent advancements in tech integrations, marketing automation, and data analytics have prompted a renewed interested in Account-Based Marketing (ABM). According to SiriusDecisions’ 2016 State of Account-Based Marketingstudy, 87% of B2B companies say ABM is “extremely” or “very” important to their overall marketing efforts.

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Topics: Outbound Calling, Marketing

Using Outbound Prospecting on Your Inbound Leads

Posted by Margarita Yepes on May 18, 2017 11:02:30 AM

 An inbound lead has filled out a form on your website and downloaded one of your marketing ebooks. What happens next? Nothing. This valuable lead can sit in your CRM before someone in your sales team is able to reach out and start the sales process.

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Topics: Outbound Calling

Is Your Lead Response Time Hurting Your Conversion Rates?

Posted by Margarita Yepes on May 12, 2017 11:27:50 AM

One of the questions I really like to ask to our clients is “How fast does your team reply to a new generated lead?” Companies are spending big sums on acquisition marketing, marketing automation platforms, content, SEO, etc. only to discover that thousands of their leads are buried deep down in the CRM - and are now stone-cold.

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Topics: Outbound Calling

7 Questions You Need to Answer Before Building a Prospecting Plan

Posted by Margarita Yepes on May 5, 2017 10:47:33 AM

Prospecting is the discipline of sales champions. However, most salespeople’s prospecting still consists of choosing an industry, making a list of leads in that industry, sending semi-personalized emails and making “check in” calls. The problem is, this isn’t enough: if you don’t know who the right decision maker is, can’t name your customer’s needs, and don’t have a plan to establish confidence, these calls aren’t going to drive anyone down the funnel.

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Topics: Sales Development

Lessons Learned: A Market Development Strategy

Posted by Margarita Yepes on Apr 27, 2017 11:03:26 AM

I started writing this post one week after launching our first call campaign with one of our enterprise customers. They were looking to develop a new market (the Spanish market) after acquiring SABMiller in 2016, and reached out to VOIQ

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Topics: Customer Success

The 4 Building Blocks of a Successful Sales Call Campaign

Posted by Margarita Yepes on Apr 19, 2017 6:29:46 AM

Sales calls are an integral part of any sales team’s lead generation efforts. It not only brings the human touch, but creates the opportunity to learn as much as you can about your leads, answer their questions in real-time and customize your message for their specific needs

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Topics: Outbound Calling

12 Lead Generation Sources to Build a Predictable Sales Pipeline

Posted by Margarita Yepes on Apr 11, 2017 2:42:22 PM

Generating leads is the most important part of your Sales and Marketing campaigns. After all, without any leads coming down your pipeline, you won’t have any deals to close!  

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Topics: Lead Generation

3 Key Segmentation Strategies to Optimize Your Email Marketing Campaigns

Posted by Margarita Yepes on Apr 6, 2017 10:40:55 AM

I’ve heard it before…”Yes, we do have an email marketing strategy.” After spending hundreds of hours reviewing our customers’ current Sales and Marketing stacks, we’ve learned that a lot of them still think of email as only a sales channel (to sell their product), and not as a way of building one-to-one relationships.

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Topics: Marketing

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