VOIQ - Automate your Sales Calls

7 Questions You Need to Answer Before Building a Prospecting Plan

Posted by Margarita Yepes on May 5, 2017 10:47:33 AM

Prospecting is the discipline of sales champions. However, most salespeople’s prospecting still consists of choosing an industry, making a list of leads in that industry, sending semi-personalized emails and making “check in” calls. The problem is, this isn’t enough: if you don’t know who the right decision maker is, can’t name your customer’s needs, and don’t have a plan to establish confidence, these calls aren’t going to drive anyone down the funnel.

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Topics: Sales Development

Lessons Learned: A Market Development Strategy

Posted by Margarita Yepes on Apr 27, 2017 11:03:26 AM

I started writing this post one week after launching our first call campaign with one of our enterprise customers. They were looking to develop a new market (the Spanish market) after acquiring SABMiller in 2016, and reached out to VOIQ

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Topics: Customer Success

The 4 Building Blocks of a Successful Sales Call Campaign

Posted by Margarita Yepes on Apr 19, 2017 6:29:46 AM

Sales calls are an integral part of any sales team’s lead generation efforts. It not only brings the human touch, but creates the opportunity to learn as much as you can about your leads, answer their questions in real-time and customize your message for their specific needs

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Topics: Outbound Calling

12 Lead Generation Sources to Build a Predictable Sales Pipeline

Posted by Margarita Yepes on Apr 11, 2017 2:42:22 PM

Generating leads is the most important part of your Sales and Marketing campaigns. After all, without any leads coming down your pipeline, you won’t have any deals to close!  

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Topics: Lead Generation

3 Key Segmentation Strategies to Optimize Your Email Marketing Campaigns

Posted by Margarita Yepes on Apr 6, 2017 10:40:55 AM

I’ve heard it before…”Yes, we do have an email marketing strategy.” After spending hundreds of hours reviewing our customers’ current Sales and Marketing stacks, we’ve learned that a lot of them still think of email as only a sales channel (to sell their product), and not as a way of building one-to-one relationships.

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Topics: Marketing

6 Steps To Threading Prospecting Calls Across Your Outreach Marketing [Infographic]

Posted by Margarita Yepes on Apr 3, 2017 12:37:27 PM

An effective content strategy needs targeted outbound to draw in potential clients and proactively go after big accounts.

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Topics: Marketing

How to Design a Content Marketing Strategy to Connect and Convert Leads

Posted by Margarita Yepes on Mar 30, 2017 9:56:17 AM

Content marketing no longer needs much defending. Since the early 2000’s, modern content marketing strategies have been demonstrating impressive ROI. With costs at 62% less than traditional marketing while generating 3 times as many leads

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Topics: Marketing

Sales Prospecting Calls: The Ultimate Guide for Inside Sales Reps

Posted by Ricardo Garcia-Amaya on Mar 24, 2017 8:01:03 AM

In the aftermath of the introduction of inbound marketing, high-growth companies are realizing they can’t afford not to make outreach a priority. A great content strategy needs to be supported by a targeted outbound approach

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Topics: Outbound Calling

How to Scale Personalization and Targeting in Account Based Marketing (+ 3 tools!)

Posted by Hannah Lindstadt on Mar 23, 2017 9:54:03 AM

As most marketers are already aware, Account Based Marketing (ABM) has landed on the scene and revolutionized how companies go after high-value customers. The strategy requires marketers to shift their thinking and view individual companies as if

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Topics: Outbound Calling

Not All Call Automation Platforms are Created Equal: 10 Specs HubSpot Call Queue is Missing

Posted by Hannah Lindstadt on Mar 17, 2017 11:51:52 AM

Finding automation solutions that increase sales rep efficiency and reduce time wasted on repetitive tasks is a great feeling. If you’re someone that deals with a high volume of call outreach, and you’re looking into increasing the efficiency of your prospecting

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