The best call campaigns are ones that have the ability to scale up or down in response to performance and business demands. Meaning, you won’t have too many employees sitting around doing nothing when demand is lower, nor will you have to hire seasonal or part-time employees to handle overflow during busier peaks.
So we know why scaling is important - but do you know the best method to get it done most effectively? Read on to find out.
Do Your Research to Find Volume
Before you dive into strategizing your call campaign, you need to determine the needs of your buyer persona in order to drastically increase your volume. Delve into demographic and behavioral data surrounding your target market - where do they shop? What products do they like? How do they make purchases? What are their goals and needs?
Once you understand who your audience is and what drives them, you can then determine the best channels to reach them. For example, if your target market is composed of middle-aged IT Managers or System administrators, chances are they aren’t spending their time on Snapchat or Instagram - you’d be better suited contacting them on the phone, via email, or even LinkedIn.
During your research you’ll find out just how large your target market is. Maybe you started with IT Managers in Austin, Texas, but after determining the needs and objectives of your target, you’ve expanded your persona to encompass anyone in charge of IT equipment or Data destruction, regardless of the industry or location.
This more than quadruples your original estimate… so now what? You need to scale your efforts, and fast.
Great, Now You Need an Army
In order to effectively scale your call campaign, growing your team is essential. Hiring a new employee is an easy way to add more hands on deck - it’s obvious that when you have more people available to make calls, you can place more calls in the same period of time. However, this can be time-consuming and costly.
If you’re on a tight budget but still need to scale your call campaign fast, spending 2-3 months and thousands of dollars on hiring and training costs just isn’t a viable option. An easier way to reap the benefits of new employees - the ability to reach more people, competency, and motivation, to name a few - without the time costs and financial burden is to hire an on-demand callforce (connects your target market to thousands of sales professionals through a mobile app).
Scaling your call campaigns may be stressful, especially when facing time constraints - but it doesn’t have to be. If you prepare yourself from the get-go by doing in-depth research on your market and how to best reach them, you’ll know which path to take to meet all demand even in periods of high growth.
Do you need to scale your sales without increasing your cost-per-hire? So did SECURIS. Check out their success story below!