Key Performance Indicators (KPIs) are powerful analytics tools VOIQ automatically incorporates into your VOIQ or CRM dashboard once you initiate a call campaign. But what is all this colorful data really telling you and how can you use this information to improve your processes and obtain the results you want to see in your next campaign? We decided to explain a few of VOIQ’s KPIs by outlining ideal call campaign situations, and sharing some tips on how to maximize each KPIs results for those less than ideal scenarios, through strategic optimization.
Connection Rate
A high connection rate indicates that your calls are reaching your intended contacts, the phone numbers are working and have up-to-date contact information. You have ample opportunities to connect and get your message out to your intended audience.
Low Connection Rate? How to Improve:
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MQL Conversion Rate
The MQL conversion rate is one of the KPI most directly tied to closing deals and profits. A high conversion rate indicates that a large portion of your contact list responded with interest and requested additional information about the product or service.
Low Conversion Rate? How to improve:
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Appointments Scheduled Rate
A high appointment schedule rate means that your lead list is filled with interested contacts who are willing to schedule demos, schedule follow up calls, or want to be added to an email mailing list. VOIQ’s sales agents are directly scheduling appointments for you in your google calendar and your receiving lots of interested leads.
Low Appointments Scheduled Rate? How to Improve:
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Script Feedback
VOIQ monitors agent calls and collects information on how leads react to your script, identifying common push backs and identifying what messages resonate with your specific demographic. If you have all positive comments, obviously you have perfected your message and can keep using the script that is working well.
Lots of Script Feedback? How to Improve:
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