Log In
Log In

4 Types of AI Voice Assistants for the Web: Which One(s) is Best for Your Business?

Juliana Zuluaga

There’s no doubt that AI-powered Voice Assistants, or VoiceBots, are quickly becoming the dominant communication channel for many businesses. According to Gartner, “by 2020, 85% of our engagement with businesses will be done without interacting with another human. Instead, we’ll be using self-service options and AI assistants (text or voice-based).”

VoiceBots can be customized and trained specifically for your company’s needs. For example, your business can use a VoiceBot to:

  1. Talk to the people that are visiting your website. This is a great way for Marketing and Sales to generate more leads (the result of starting conversations with people in real-time and catching them when intent is high vs. waiting for them to fill out a form).
  2. Talk to the people that are using your platform. This is key to making sure that you are always there for your customers to give them the help and guidance they need. It’s also a great way to drive product adoption and engagement.

At VOIQ we have built 4 business roles for a VoiceBot:

  • Informational Voice Assistant
  • Sales/Lead generator Voice Assistant
  • In-App Voice Assistant
  • Dashboard Voice Assistant

A Website Voice Concierge: Informational Voice Assistant

Because so many businesses now leverage the convenience and speed of on-site live chat to help customers, adding a VoiceBot to enhance that personalized experience is a no-brainer.

An informational VoiceBot in your website can carry-out a lot of different tasks:

  • Greeting visitors
  • Answering their questions
  • Scheduling meetings
  • Guiding them to suggested next steps or information

This VoiceBot allows site visitors to learn more about your company in a warm, informational way, and is great for managing questions about an event, a community, or founder website. With a VoiceBot you can control the narrative of your website and make sure visitors get the information they need to know before they start engaging with your content. The Voice Assistant can direct visitors to pages on your site where they can learn more about your product, service or offering, and ultimately learn how you can help them.

For example, community websites with strict guidelines often struggle with the amount of questions they receive from prospective members. While most websites have an FAQ page, they are rarely visited or read, moderators have to go through countless messages filled with their FAQs. A VoiceBot can make sure this information is conveyed as many times as necessary and route the conversation to you when it makes sense. VoiceBots can easily understand context, they can also define when your visitors are ready to have a high-value conversation with you.

By allowing this VoiceBot to take over these front-line questions and concerns – that can take a significant amount of time for your staff to answer even though the answers are fairly straightforward – you can dramatically reduce the number of resources needed to satisfy and delight potential customers.

Generate More Leads & At Scale: Sales & Marketing Voice Assistant

VoiceBots can help your business acquire customers more easily than live human agents. This is because VoiceBots use natural language processing and advanced speech recognition to have a two-way, natural conversation with leads and customers. 

A VoiceBot allows you to follow up on all website visitors from the time they visit your site to the time they make a purchase or schedule a meeting. During this time, it provides visitors with information and answers their questions regarding your business.

VoiceBots can also be used to guide potential customers to the information they’re looking for – like pricing plans, related products, useful content guides and resources, etc. VoiceBots can also qualify visitors, asking them questions about their use case, company size, budget, and needs, to help you better assess if they are a good fit for your business. Once the VoiceBot has this information, it can continue the conversation down the appropriate path of additional follow-up questions, suggesting a demo, or recommending further video or written resources accordingly.

Automating the initial engagement with site visitors (new or returning) without relying on a live human agent is highly scalable, and can help you qualify interested visitors easily. 

Onboard and Educate Customers: In-App VoiceBot

No matter how many support articles and tutorials you write or record, customers still don’t always know where to go to find the exact information they need while using your platform. 

This is where a fully conversational In-App VoiceBot can be a huge help.

Because VoiceBots are built to answer customer inquiries, and automatically walk them through your product features and integrations via voice, both current and new customers can get a lot of value out of your product while they interact with it. 

By allowing customers to navigate and ask questions about your application with ease, you can route users to the best place for them to find the information they want.

For example, this VoiceBot can prompt call-to-action questions, such as:

  • Do you need help with this feature? Here’s an article that shows you step-by-step how to use it.
  • It looks like you haven’t uploaded a logo yet. Would you like me to show you where you can do that?
  • Your account is about to expire soon. Let me show you the plans we offer and how to renew your current plan.
  • It seems like you’re having issues with this functionality. Would you like to speak to one of our Customer Success managers?

By providing in-app product tours and help to your customers, you’ll in turn create a more delightful onboarding experience, reduce friction with your current customers, and experience less churn overall.

Extracting Live Data and Insights: Dashboard Voice Assistant

We live in the information age where data is king. It’s no wonder that today’s professionals can’t imagine working efficiently without their product management software, all in one place, and at the touch of a button. But what if your hands are full? 

Step in: AI Voice Assistants. Innovations in AI Voice technology will now make the information that was once only available at your fingertips, available at your lips.

Data is incredibly valuable, most professionals know that, especially now. However, there is one drawback to abundant data: the amount of work it takes from extracting, analyzing and turning it into a decisive business move. An AI VoiceBot in your dashboard can take over the long process of analyzing and compounding data, next time you log in just ask “Give me an overview of the stats from yesterday” or “How did the European sales team do yesterday?”. An AI VoiceBot will provide actionable insights for your business on the spot. Dashboards that use AI Voice will allow you to ask these sorts of questions in the same way you’d ask your AI Voice Assistant in the morning, “What’s the weather like outside?”


Adding a VoiceBot to your company’s website, web app and dashboard will radically improve the way you engage your visitors and customers. If you’re wondering how you can offer a more delightful brand experience, you need a Voice Assistant for the web proactively starting conversations with visitors, instead of waiting passively for them to submit a form or ticket. Whether you need to remind users of your app features, answer common questions or deliver key information, an AI Conversational VoiceBot makes sure there are no questions left unanswered and no missed opportunities. If there’s space for a conversation, a Voice Assistant for the web will make sure it happens. 

Subscribe to get our latest content!


Let us know what you think!