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6 Predictions for The Future that are Changing The Field of Voice AI and Smart Speakers

Chris Miljanovski

When Apple’s Siri was introduced in 2011, no one could have predicted what Voice AI would turn into today. It’s now 2020, and eMarketer reports that there are now nearly 100 million smartphone users using voice assistants. With that said, we outline below six predictions for Voice AI that we expect to see in the coming years.

Companies like Google and Amazon have contributed heavily to the trend while they compete for dominance in the market. Voice AI is advancing at such an accelerated rate, it’s keeping businesses from banking to retail on their toes as they race to release their own Voice AI integrations to keep up with consumer demand. 

Simplified Conversations

Amazon and Google will evolve to the point where their assistants will no longer need to use ‘wake’ words. Having to use such wake words like ‘Hey, Google’ and ‘Alexa’ repeatedly during a conversation with a smart speaker, can be frustrating. You will be able to ask Alexa a question and further that question with a request, making the conversation more streamlined and organic. 

Changing Search Behaviors

Voice search has been increasing exponentially over the years. Even though the visual interface with a voice assistant is missing, voice search continues to grow. Tech Crunch predicts that by 2022, voice-based ad revenue could reach $19 billion. Brands are becoming aware of this shift and transforming their touchpoints into listening points so they can keep up with consumer trends. 

Focus on Security

Voice AI will eventually be able to plan your entire evening, from dinner to restaurant reservations, to scheduling your ride-share. Because of this, there are concerns about payment and other sensitive information being stolen. Voice payments will become much more secure for users, and speaker verification and ID will also become key in order to create a more secure user experience. 

Integration and Compatibility 

The future of Voice AI will see more significant interest in the development of voice-enabled devices. Amazon Alexa is already integrated into several appliances like Samsung refrigerators, and Google Assistant has caught on and started Google Assistant Connect, which creates custom device functions integrated with the assistant. As voice search increases in usage among the general public, marketers believe companies like Google and Amazon will open up their platforms to have even more options for integration options, such as the new Echo Clock. 

Voice Push Notifications

Because Amazon Alexa and Google Assistant have now allowed users to enable spoken notifications for any third-party app that is compatible, users will start hearing their notifications instead of reading them. Push notifications are a great way to increase user engagements and remind users of a brand, thus another great way to increase retention.  

More Personalized Experiences

When using technology, we all strive for the most personal user experience possible. Voice AI will continue to be more personalized as it gets better at differentiating voices. Voice assistants and smart speakers can support multiple user accounts. Because Voice AI assistants have access to all your information, such as payment information and, user profiles from Netflix or Spotify, it’s essential to make sure each user experience is as personalized as possible. Not only for security reasons, but also to understand each user’s needs and preferences. 

Remember, these predictions are only the beginning of what voice technological advancements will look like in the coming years. Companies need to start figuring out how to leverage Voice now in order to improve their interactions with their customers in the future. 

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