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Best Practices To Get Started With VoiceBots For Conversational Sales

Juliana Zuluaga

So, you’re looking to further enhance your sales efforts with Conversational Sales? That’s awesome! A great way to personalize conversations with your prospects, no matter how many you have, is by using AI VoiceBots for your sales calls.

Using AI VoiceBots will improve your conversion rates, as you will be approaching your prospects at their highest level of intent when they are in your website, reviewing your content and getting more information about your company and product. The VoiceBot will carry out personalized sales calls and follow-ups anytime, qualifying and nurturing prospects while your team focuses exclusively on closing deals and other revenue generating tasks.

Here at VOIQ, we’ve got our own VoiceBots working hard for us in both prospecting and nurturing leads. Not sure where to start? Based on our results we’ve put together 3 best practices to get you started with AI VoiceBots.

1. Align a VoiceBot to a lead nurturing journey

Build simple and clear flows that map the different journeys your prospects go through, and then match each journey to a VoiceBot outreach message. Here at VOIQ, we use HubSpot Workflows to automate the whole process: every prospect action like an ebook download or scheduled demo, triggers a VoiceBot call. Whether you want to deliver a custom thank you message, or notify a prospect of an upcoming demo, the VoiceBot will complete your lead’s journey with a call.

Check out the more ways you can use VoiceBots for calling

2. Ensure your call message is optimized for voice

As you are creating the message the VoiceBot will deliver, be mindful of who you are targeting. Will your message be informal or formal? Most of our customers in the financial and insurance industries prefer a formal and proper conversation; others choose to have a more laid-back and personal approach with their prospects. Creating a personality for your Bot and even adding a name, are great ways to make your VoiceBot relatable and approachable.

Just like you would with a chatbot, break your messages down into easily digestible bits so it’s easy to understand by the person on the other side of the call. The VoiceBot should accomplish one singular goal, such as thanking prospects for attending an event.

Remember to use personalized tokens such as ¨first name¨ and ¨company name¨ to add a personal touch. And if you’re going to use symbols like @, URLs, acronyms, make sure you spell them. An example would be: 

“Hi John, thank you for downloading our expert prospecting guide. For more information, visit our blog at V O I Q dot com”.

3. Create pre-designed call scripts that match your buyer personas

Capture your leads most common questions and turn them into predefined call scripts that your VoiceBot can pull from in the call. At VOIQ, we use our QA platform to identify top questions and concerns. We've added this information into our playbooks for Sales and marketing to use when having conversations with our leads.  So when the Bot calls a C-level executive, the conversation will highlight pricing, success and results, vs. a conversation with someone in the IT department, where the Bot will focus on software features and integrations.


After following these best practices you are ready to have VoiceBots working for your sales and marketing efforts.
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