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Voice-powered Websites: Why every company needs a conversational VoiceBot on their website

Sebastian Krestin

AI powered conversational agents (Chatbots & VoiceBots) are changing the landscape of Sales, Marketing, & Customer Service. Just take a look at the facts:

  • 80% of companies will deploy some type of chatbot by the end of 20201
  • 85% of consumers will be getting support without any actual human interaction by the end of 2020.2
  • Chatbots are expected to help reduce business costs by up to $8 billion by the year 2022.3
However, the rising popularity of chatbots is merely a precursor to the forthcoming pervasiveness of VoiceBots. Companies are using VoiceBots to connect, qualify and engage their website visitors through one-on-one, personal conversations. VoiceBots allow website visitors to navigate companies’ websites and obtain the information that addresses their individual needs, 3X faster than typing, by using just their voice. VoiceBots also give companies more control over their brand identity by allowing them to selectively choose the personality of their VoiceBots and are helping companies learn about their visitors by capturing actionable data otherwise impossible to obtain through text. 


What is a VoiceBot and why your company’s website needs one

VoiceBot is a tool that sits on the bottom right hand corner of a website and interacts with website visitors via voice alone. 

VoiceBots answer visitors’ questions about companies’ products/services in real-time, help them navigate websites to find and see information relevant to their individual needs, and schedule demos or live transfer them to sales & customer support teams. It’s like if websites had their own Siri (AI voice assistant) that knew everything about their company’s product/service and acted as a concierge, guiding each of their visitors through their buyer’s journey.

VoiceBots increase speed of communication with website visitors by 3X 
Today, consumers expect to have their questions answered immediately and browse websites seamlessly. Voice is the fastest and most natural form of communication. Not only is speech to text 3X faster than typing on mobile devices, it’s also more accurate.4 This is critical for businesses as mobile web usage is up 222% over the past 7 years.5

It’s [Voice] the most natural way to engage, interact, market and sell. We will have voice input because it’s much more efficient [than typing] and visual output because it’s more efficient than listening."

Dharmesh Shah,
Co-founder & CTO of Hubspot

Imagine walking into Starbucks and ordering a “Venti, half-whole milk, one quarter 1%, one quarter non-fat, extra hot, split quad shots, no foam latte, with whip, 2 packets of splenda, 1 sugar in the raw, a touch of vanilla syrup and 3 short sprinkles of cinnamon.” (good luck to the barista!) Now imagine if Starbucks insisted orders needed to be typed into your smartphone....

VoiceBots navigate leads to web pages that are most relevant to them
With VoiceBots, website visitors can navigate and search websites via voice alone. This allows visitors to avoid spending unnecessary time digging through a company's website and instead be instantly directed to the information most relevant to their needs. For example, if a company sells used car insurance, their web visitors can simply ask (in the same way they would ask a store clerk) for “insurance plans for a 2012 Honda Civic with under 100k miles,” and be taken directly to the pricing page with the appropriate information displayed. 

VoiceBots give companies more control over their target market’s experience with their brand
Imagine if the voice of Michael Jordan (Nike’s largest celebrity endorsement) greeted you by your name when you visited Nike’s website. With VoiceBots, websites are solidifying their brand identity by choosing the tone, accent, gender and personality of their VoiceBots, giving them more control over their website visitors’ experience. This allows companies to intentionally create a unique buying experience catered towards their ideal target audience. With VoiceBots, they can also replicate human voices to humanize their VoiceBot. This is particularly beneficial to companies that have a voice attached to their brand identity (ie. the Geico Gecko).

VoiceBots collect and analyze actionable data not available through text
By transcribing all interactions between web visitors and their VoiceBot, companies are able to create an extensive repository of real data to gain insights on their customers' needs. VoiceBots seamlessly gather leads' contact information (emails, phone numbers, budget, preferences, etc.), learn what consumers want & don’t want, and are able to analyze website visitors’ tone and reactions to pricing, products, services, etc. to adjust their business strategy accordingly.

Voice is the future of communication between consumers and the web
VoiceBots allow every website to have a personal concierge that caters to the individual needs of each visitor. They solve for the initial limitations of websites: a lack of personal service. For example, when you enter a store, someone doesn’t just hand you a pamphlet, tell you to email them or fill out a form if you need anything, and walk out the door. They greet you, walk you through the store, and provide you answers and information based on your personal needs. VoiceBots are allowing companies to merge the benefits of having a webpage and the benefits of having a store clerk. Companies can now handle a high volume of inquiries regardless of location and still provide a personalized buying experience for each of their customers.

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