<img height="1" width="1" src="https://www.facebook.com/tr?id=2171430812913446&amp;ev=PageView &amp;noscript=1">
Get A DEMO
Log In
Menu
Get A DEMO
Log In

Why Marketing Experts are Leveraging AI VoiceBots for Websites

Sebastian Krestin

Before AI conversational agents like VoiceBots and chatbots, websites were, at best, “interactive pamphlets” that provided a bunch of information, but required visitors to dig through the information themselves. This lack of personal attention often moved unqualified leads through the marketing/sales funnel, and left visitors frustrated with many questions/concerns left unanswered. 

If you are a marketing expert, you know that it’s not enough to attract high quality leads to your website. It’s also your responsibility to create a seamless experience for your web visitors by making information easily accessible and providing a unique experience in line with your brand identity.

With VoiceBots - conversational voice assistants that live on your website - you can:

  • Appeal to your target audience by customizing the voice of your VoiceBot
  • Create a frictionless experience by instantly providing information relevant to your web visitors’ specific needs
  • Capture high quality leads at their highest level of intent

Why VoiceBots should be part of your Marketing tool belt (B2B & B2C)

Appeal to your target audience by customizing the voice of your VoiceBot
Before conversational agents like VoiceBots, there was only so much you could do to control your website visitors' experience. You likely did the best you could to choose the colors, font, layout, photos etc. that you thought would best appeal to your target market, but once they landed on your website, their experience was out of your hands. With VoiceBots, you can choose the Voice that best represents your brand to guide your website visitors through their buyer’s journey. This includes being able to choose your VoiceBot’s accent, tone, gender, age, personality, etc. that you believe resonates best with your target audience. For example, if your company specializes in selling cowboy boots, and your average customer lives in Texas, you might want to use a VoiceBot with a Southern American accent.

In place of using a synthetic voice, you can also use a recording of a human voice. This not only makes the experience with the VoiceBot more human and natural, but also allows you to leverage brand ambassadors or a recognizable voice attached to your brand.

Create a frictionless experience by instantly providing information relevant to your web visitors’ specific needs
As a marketing expert, you know that consumers expect to instantly find what they need on your website, and it can take less than 5 seconds of frustration to lose a lead who might have become a great customer. For example, if your company sells a large inventory of products and a lead who is interested in learning more about one of your products has trouble finding it, it’s likely that you will lose that lead due to frustration. VoiceBots can prevent leads from falling through the cracks of your marketing/sales funnel by providing personalized assistance to each of your website visitors. As another example, instead of having to click around to find out shipping costs to Canada, your web visitor can simply ask the VoiceBot in the same way they would ask a store clerk.


Capture high quality leads at their highest level of intent
Once a high quality lead has expressed interest in your product/service, it’s crucial to make sure not to lose their attention. VoiceBots can pre-qualify leads by answering web visitors’ questions, guide them to the pages most relevant to their needs, and capture qualifying data (i.e. company size, budget, etc.) to provide actionable insights for your sales reps. For example, if a lead is on a high intent page, i.e. your pricing page, your VoiceBot can proactively offer to help nurture that lead by answering their questions. Once a lead is pre-qualified, the VoiceBot can move that lead down the funnel by scheduling a demo or automatically transferring them to a live sales rep to close the deal.


How can you start using VoiceBots?
The use cases for VoiceBots on your website are limitless and will be an essential weapon in your marketing arsenal. AI Voice is becoming increasingly pervasive in not only our personal lives, but in our professional lives as well. By 2021, 40% of customers will use voice technology to accomplish a wide range of tasks — from searching for information to shopping.1

Right now VOIQ is offering a select few the chance to test our beta software for free.
Reach out here if you’re interested in signing up for a beta as soon as the product is released. 

Subscribe to get our latest content!

Comments

Let us know what you think!