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Top 5 Ways Marketing Experts are leveraging AI VoiceBots on their Website

Sebastian Krestin

72% of people who own voice-activated speakers say that their devices have become a part of their daily routines.1

That’s not a surprising fact given that voice is the most natural & effortless form of communication and not to mention, up to 3x faster than typing2. Voice is becoming increasingly pervasive in our lives, however, currently, virtual assistants (Siri, Alexa, Google Home, etc.) are limited in their knowledge. No, it’s not because they are “dumb”. It’s because the wide scope of information on the web is constantly expanding and changing. For example, Siri doesn’t know your company’s specific pricing plans or if you are currently offering a discount for startups.

But what if voice assistants could answer your web visitors’ questions, book demos, hot transfer leads to live sales reps, show custom search queries, A/B test marketing messaging, and register leads for events all directly inside your website?

Step in VoiceBots.

VoiceBots are the latest generation of AI conversational agents that act as a personal concierge to each of your web visitors, guiding them through their buyers’ journey via voice. VoiceBots are already an essential part of businesses’ marketing strategies and below are just a few of the many ways you can implement them yourself. 

 

Top 5 VoiceBot use cases for your website (B2B & B2C)


Pre-qualify and Hot Transfer: Qualify and connect leads to live sales reps over video or voice calls
Your role as a marketing expert is not only to attract leads to your website, but also to make sure that qualified leads make it to your sales team at their highest level of intent. Through two-way conversations, VoiceBots can ask your visitors questions based on your qualification criteria and transfer qualified leads to live sales reps through video or voice calls. For example, if your company sells used car insurance you can program your VoiceBot to ask your web visitors, “What’s the model, age, and mileage of the car you’re looking to insure?” The VoiceBot can then navigate your web visitor to the page with the insurance plans for a “2011 Toyota Camry with 130,000 miles” and suggest they connect with a live sales rep directly through the browser.


A/B Test Marketing Copy: Test different messaging and VoiceBot traits (gender, accent, tone, age etc.)
As a marketing expert you know how important it is to understand what messaging resonates most with your target market. VoiceBots help you do this by allowing you to A/B test different marketing copy. For example, let’s say you sell a project management software and notice your target market frequently asks, “Does your software work for HR departments?” You can compare whether your target market responds better when your VoiceBot answers with “Yes, you can use it to track your talent pipeline.” or “Of course! Our clients have reduced their hiring cycles by 20%!”. You can also experiment with different accents, genders, and ages of your VoiceBot. For example, you can compare how your target market reacts to a 20 year old male with a Texan accent versus a 40 year old female with a British accent.


Search & Navigate Websites: Navigate your leads through large product inventories
One of the most effective ways to reduce your bounce rate is to make sure that your web visitors can instantly and easily find information specific to their needs. The graph below comes from a study by Drift and Salesforce3 and displays the most common frustrations consumers have with online experiences. If 34% of your potential customers can't get answers to their simple questions and 30% think that your site is hard to navigate, having a VoiceBot that can answer simple questions and navigate visitors to pages with the information they’re searching is clearly worth it.


SOCM-1-the-problems-with-traditional-online-experiences

For example, if your company is a department store selling a large variety of products (clothing, accessories, home appliances, etc.), a web visitor can simply ask, using their voice, to see “blue tennis shoes in a size 10 for men.” This way, instead of having to dig through your website, the VoiceBot can instantly show visitors the shoes they are looking for and even add the shoes to their cart with a simple voice command.

Event Registration: Answer questions and seamlessly register leads
In person and online events are a great way to provide value and educate leads about your product or service. It's important to make sure that there is as little friction as possible in the registration process, which includes being able to answer a large volume of incoming questions regarding event details. For example, if a web visitor is on the landing page of your event, the VoiceBot can proactively ask, “Are you interested in attending our event? Can I help you with anything?” That way they can naturally respond with questions that may be stopping them from moving forward (i.e sponsorship opportunities, price per guest, hotel location, etc.) If they ask “Is there parking nearby?” The VoiceBot can quickly answer “Yes, you have the UC parking right next to the venue.” If they ask a more complex question such as “What do your sponsorship packages look like?” The VoiceBot can share the sponsorship plans for that event or schedule a meeting with the Sponsorships team.

Book Demos: Schedule demos directly into your sale’s team's calendar
As a marketer you understand the importance of not losing those high-intent leads that land on your website. VoiceBots can do this by keeping track of repeat website visitors, the pages they are looking at, where they come from, etc. Your VoiceBot can address anything that is keeping them from getting started, answer specific questions, and let them book a demo with one of your sales reps. For example, let’s say your company sells a CRM tool that has different pricing options dependent on the size of a company. Your VoiceBot can ask a web visitor that has repeatedly visited your pricing page for enterprises, “Hi there! I’ve noticed that you’re interested in learning more about our enterprise plans. Would you like to book a demo with one of our sales experts?” Your leads will only need to say the date and time that works best for them and the VoiceBot will schedule the demo directly in your sales reps calendar.

 

Sign up for VOIQ VoiceBots private beta testing

78% of teens prefer to search by voice4 because its faster and 65% of people who own an Amazon Echo or Google Home can’t imagine going back to the days before they had a smart speaker.5 

In an increasingly saturated and rapidly evolving market, it’s not enough to keep up with the latest marketing trends. Even the slightest difference in your marketing strategy can impact your company’s bottom line. To be a leading global marketing expert, you need to drive trends in order to differentiate yourself from your competitors. 

Right now we are offering free access to our private beta testing. Reach out to one of our VoiceBot experts to learn how you can successfully add conversational VoiceBots to your marketing arsenal!

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