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Which Social Media Platforms Work Best for your Business

Chris Miljanovski

Every business needs a social media presence if it wants to be successful. There are so many different platforms to choose from, it may be a bit overwhelming, but using them will play a key role in your marketing success. The type of industry you’re in, the audience you’re seeking, and what kind of brand you want to be should all play a role in deciding which platforms are better suited for your individual needs. 

Person Holding Iphone Showing Social Networks Folder

If your business involves selling clothing, you’ll want to target a specific audience and use Instagram, rather than if you were running a software company. What your business is all about plays a key factor when deciding which social media platform would be best suited for your marketing needs. Below, we go through our top choices of platforms and their benefits.


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Being the most popular social media network in the world, Facebook is always a go-to. Facebook has 2 billion monthly users, and their demographics are wide-ranged between 18-65 for both men and women. Everyone you know has Facebook, and you can find anyone on it. This means basically everyone in your customer base likely has a Facebook account, which makes it a top contender to use for your business. Because it has such broad appeal, Facebook can turn your customer base into more of a community where you can share anything and everything you want with them. From promotional deals to photos of your product, it’s easy to use, and customers can engage with you to quickly in messenger or by commenting on your posts.


Being the most professional social media platform out there, LinkedIn should be your go-to for B2B content. With about 300 million monthly users aged between 25-64, business owners can share content and connect on a more formal and professional level. If your business is looking for other companies as customers, you should have a company page on LinkedIn. 


White Smartphone

More of an informational based social media platform, Twitter allows you to engage with customers by using hashtags, replying to tweets, and even retweeting things that have been posted. There are about 330 million monthly users, and the demographics are men and women aged between 18-49. Every major brand in the world has a Twitter account, as it’s geared to more business and press audiences. Twitter is a great place to develop your customer service base by keeping your audience informed of everything that’s going on with your business. Twitter has a character limit of 280 or less, so the information you tweet has to be short, informative, and straightforward. For brand awareness, Twitter is an excellent place for your business as creating branded hashtags and engaging with people can appeal to a much broader audience.



Person Holding Phone While Logging-in on Instagram Application

The majority of Instagram users are under 25, and there are over 1 billion monthly users on it. If your brand is looking to be hip and trendy with Millenials, Instagram is the perfect social media platform to promote your business. It allows you to share photos and short videos with small captions and the ability to put hashtags in your posts. If your business is more visual, like a clothing company, for example, then Instagram should be your go-to platform. 


The newest social media platform on the market that’s blowing up is TikTok. With demographics between 16-24, it’s by far the youngest. TikTok allows you to create fun and creative videos that don’t need to be polished. The weirder the video, the more popular they tend to be. If you want your business to appeal to a much younger demo, this is the platform. 

Whichever social media platforms you choose to promote your business is entirely up to you. Still, it’s essential to understand the audience of each and choose the best fit, so your business has every chance to succeed.

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